Katia te panui

I tenei ra o ta maatau raupapa i runga i nga huihuinga hangarau nui, ka korero ano matou mo Apple. I tenei wa, ka maumahara poto tatou ki te ra i paohohia ai te panui rongonui mo te Macintosh tuatahi e kiia nei ko "1984" i te Super Bowl.

1984 (1984)

I te Hanuere 22, 1984, i panuitia te panui rongonui inaianei 1984 i te Super Bowl. Ko te waahi Orwellian mai i te whare wananga a Ridley Scott hei whakatairanga i te Macintosh tuatahi. Ko te Super Bowl anake te wa i paoho manahia ai te panui (kua puta tana whakaaturanga kore mana i te marama i mua atu i runga i te teihana pouaka whakaata i Twin Falls, Idaho, i etahi wa ka kitea i nga whare tapere i muri i te tukunga o te Super Bowl). "Ka whakauruhia e Apple Computer te Macintosh i te Hanuere 24. A ka kite koe he aha te 1984 kaore i te 1984," Ko te reo i roto i te panui i korero ki te pukapuka karakia "1984" na George Orwell. Engari kaore i ranea, kare rawa te waahi i eke ki te Super Bowl - i te wa e ngakau nui ana a Steve Jobs ki te panui, karekau te Tumuaki o Apple a John Sculley me nga mema o te poari i uru ki tenei whakaaro.

Na Chiat\Day te panui, me te kape na Steve Hayden, na Brent Thomas te kaiwhakahaere toi me te kaiwhakahaere auaha na Lee Clow. Ko te tauhokohoko 1984 i whakawhiwhia, hei tauira, i te Clio Awards, i te hakari o Cannes, i nga tau 2007 ka uru ki te Clio Awards Hall of Fame, a, i te tau XNUMX ka kiia ko te tino arumoni pai rawa atu i panuitia i te Super Bowl.

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