Katia te panui

Ko Apple inanahi te kamupene tuatahi kua eke te uara o te maakete ki te kotahi trillion. He tino wikitoria tenei, engari ko te tutukitanga i puta he huarahi roa me te taratara. Haere mai kia mahara ki tenei haerenga me matou - mai i nga timatanga rakau i roto i te karati, na roto i te riri o te kaihau me te atamai tuatahi ki te tuhi i nga hua putea.

Rorohiko a te Rewera

I whakaturia a Apple i te Paenga-whāwhā 1976, 800 i Los Altos, California. I whanau a Steve Jobs, Steve Wozniak me Ronald Wayne. Ko te tuatoru i whakaingoatia i mauria mai e Steve Jobs ki te tuku tohutohu me te arahi ki ana hoa teina e rua, engari kaore i roa ka wehe atu a Wayne i te kamupene me te haki mo te $XNUMX mo ana hea i roto i te kamupene.

Ko te hua tuatahi a Apple ko te rorohiko Apple I. Ko te tikanga he papahoa papa me te tukatuka me te mahara, mo te hunga kaingākau pono. Ko nga rangatira ma ratou ano e whakahiato te keehi, me te taapiri i o raatau ake aroturuki me te papapātuhi. I taua wa, i hokona te Apple I i te utu rewera o te $666,66, kaore he hononga ki nga whakapono whakapono o te whakahaere a te kamupene. Ko te "papa" o te rorohiko Apple I ko Steve Wozniak, ehara i te mea hanga noa, engari i whakaemihia e te ringa. Ka kite koe i nga pikitia a Wozniak i te taiwhanga o te tuhinga.

I taua wa, ko Jobs te rangatira o te taha pakihi o nga mea. Ko te nuinga o tana awangawanga ki te ngana ki te whakatenatena i nga kaipupuri moni ka tipu te maakete rorohiko whaiaro ki nga waahanga kaore i rite i nga wa kei te heke mai, na reira he mea tika te haumi ki roto. Ko tetahi o te hunga i kaha a Jobs ki te whakatenatena ko Mike Markkula, nana i kawe mai he moni nui o te hauwha miriona taara ki te kamupene, ka noho hei kaimahi tuatoru me te kaipupuri hea.

Nga Mahi Whakakore

I te tau 1977, ka noho mana a Apple hei kamupene whanui. I runga i te whakaaro a Markkul, ka uru tetahi tangata ko Michael Scott te ingoa ki te kamupene, ka noho hei Tumuaki tuatahi mo Apple. Ko nga mahi i whakaarohia he tamariki rawa, he kore whakahaere mo te tuunga i taua wa. He mea nui ano te tau 1977 mo Apple na te whakaurunga o te rorohiko Apple II, i ahu mai ano i te awheawhe a Wozniak, a, he tino angitu. Kei roto i te Apple II a VisiCalc, he tono ripanga paionia.

I te tau 1978, ka whiwhi a Apple i tana tari tuuturu tuatahi. He tokoiti nga tangata i whakaaro i tera wa ka noho te kamupene ki roto i tetahi whare nui e mau ana i te whare porohita futuristic. Ka kitea e koe he pikitia o te rarangi Apple i tera wa ko Elmer Baum, Mike Markkula, Gary Martin, Andre Dubois, Steve Jobs, Sue Cabannis, Mike Scott, Don Breuner me Mark Johnson i te taiwhanga o te tuhinga.

Tirohia te taiwhanga mai i BusinessInsider:

I te tau 1979, ka toro atu nga miihini a Apple ki te waahi o te Xerox PARC taiwhanga, i te wa i whakaputa i nga miihini taiaho, nga kiore me etahi atu hua. I a Xerox i whakapono ai a Steve Jobs ko te heke mai o te mahi rorohiko kei roto i te whakamahi atanga kaiwhakamahi whakairoiro. Ko te haerenga mo nga ra e toru i puta hei utu mo te whai waahi ki te hoko 100 hea o Apple i te utu $10 mo ia hea. I te tau i muri mai, ka tukuna te rorohiko Apple III, e whai ana ki te taiao pakihi me te whainga kia kaha ki te whakataetae me nga hua o IBM me Microsoft, ka tukuna te Lisa me te GUI kua whakahuatia ake nei, engari ko ana hoko i tawhiti atu i te aha. I tumanakohia a Apple. He nui rawa te utu o te rorohiko me te kore rawa o te tautoko rorohiko.

1984

I timata a Jobs ki te kaupapa tuarua ko te Apple Macintosh. I te wa o te tukunga o te Macintosh tuatahi i te tau 1983, ka mau a John Sculley, nana nei a Jobs i kawe mai i Pepsi, hei rangatira mo Apple. I te tau 1984, ko te panui rongonui "1984" i whakahaerehia e Ridley Scott i te Super Bowl e whakatairanga ana i te Macintosh hou. He tino pai nga hoko Macintosh, engari kaore e ranea ki te pakaru i te "mana" a IBM. Ko te raruraru i roto i te kamupene ka puta te wehenga o Jobs i te tau 1985. Kare i roa i muri mai, ka wehe ano a Steve Wozniak i a Apple, me te kii kei te he te haere o te kamupene.

I te tau 1991, ka tukuna e Apple tana PowerBook me te punaha whakahaere "tae" Pūnaha 7. I nga tau iwa tekau o te rautau kua hipa, ka piki haere a Apple ki etahi atu waahi o te maakete - ko te Newton MessagePad i kite i te marama o te ra, hei tauira. Engari ehara i te mea ko Apple anake i te maakete: I tipu angitu a Microsoft, a, kua ngaro haere a Apple. I muri i te whakaputanga o nga hua putea kino mo te hauwhā tuatahi o te tau 1993, me rihaina a Sculley, ka whakakapihia e Michael Spindler, i mahi i Apple mai i te tau 1980. I te tau 1994, i tukuna te Macintosh tuatahi, i whakakahangia e te PowerPC processor, a ka kaha ake te uaua mo Apple ki te whakataetae me IBM me Microsoft.

Hoki ki runga

I te tau 1996, ka whakakapi a Gil Amelio ki a Michael Spindler hei upoko mo Apple, engari kaore i pai ake te ahua o te kamupene aporo ahakoa i raro i tana kaiarahi. Ka whai whakaaro a Amelio ki te hoko mai i te kamupene a Jobs NeXT Computer, ka hoki mai ano a Jobs ki a Apple. I kaha ia ki te whakatenatena i te poari o te kamupene i te raumati ki te whakatu i a ia hei Tumuaki mo te wa poto. Kua timata nga mea ki te huri mo te pai ake. I te tau 1997, ka huri te kaupapa rongonui "Think Different" huri noa i te ao, he maha nga tangata rongonui. I timata a Jony Ive ki te mahi i te hoahoa o te iMac, i tino paingia i te tau 1998.

I te tau 2001, ka whakakapi a Apple i te Pūnaha 7 me te punaha whakahaere OS X, i te tau 2006 ka huri te kamupene aporo ki a Intel. I whakahaere a Steve Jobs ehara i te mea anake kia puta mai a Apple mai i te kino, engari ki te arahi i a ia ki tetahi o nga tohu toa nui rawa atu: ko te tukunga o te iPhone tuatahi. Heoi, he tino angitu te taenga mai o te iPod, iPad, te MacBook ranei. Ahakoa kare a Steve Jobs i ora ki te kite i te taumata o nanahi i te ekenga ki te wariu o te kotahi piriona taara, he nui tonu tana wahanga.

Puna: BusinessInsider

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