Katia te panui

Ko te Tumuaki o Disney me te mema o mua o te poari o Apple a Bob Iger kua tuhia he pukapuka ka whakaputaina hei tera marama. I runga i tenei, i tukuna e Iger tetahi uiuinga ki te maheni Vanity Fair, i tuhia e ia, i roto i era atu mea, ana mahara ki a Steve Jobs. Ko ia te hoa tata o Iger.

I te wa i riro mai ai a Bob Iger ki Disney, ka raru te whanaungatanga i waenga i nga kamupene e rua. Ko nga tautohetohe a Jobs ki a Michael Esiner te hee, pera i te whakamutua o te whakaaetanga a Disney ki te whakaputa i nga kiriata Pixar. Heoi, i kaha a Iger ki te pakaru i te huka ma te whakanui i te iPod me te korero ki a iTunes hei turanga pouaka whakaata. Ka maumahara a Iger ki te whakaaro mo te heke mai o te umanga pouaka whakaata me te whakatau he iti noa te waa ka taea te uru atu ki nga whakaaturanga pouaka whakaata me nga kiriata ma te rorohiko. "Kaore au i mohio he pehea te tere o te hangarau pūkoro ka puta (kei te rua tau te roa o te iPhone), no reira i whakaaro ahau ko iTunes hei papa pouaka whakaata, iTV," ta Iger.

Steve Jobs Bob Iger 2005
Steve Jobs raua ko Bob Iger i te tau 2005 (Pūpuna)

I korero a Jobs ki a Iger mo te ataata iPod me te tono ki a ia kia tukuna e ia nga whakaaturanga i hangaia e Disney mo te turanga, i whakaae a Iger. I te mutunga ka puta te whanaungatanga i waenganui i nga tangata tokorua, a, i te mutunga he kirimana hou i waenga i a Disney me Pixar. Engari ko te mate nanakia a Jobs, i pa ki tona ate i te tau 2006, ka uru mai, ka hoatu e Jobs he wa ki a Iger ki te hoki ki waho o te mahi. "I pouri ahau," ka whakaae a Iger. "Kare e taea te korero i enei korero e rua-mo Steve e tata ana ki te mate me te mahi ka mahia e matou."

I muri i te hokonga, i tukuna a Jobs ki te maimoatanga mate pukupuku me te noho hei mema poari mo Disney. Ko ia ano te kaipupuri hea nui rawa atu, a, i uru ki etahi o nga whakataunga nui, penei i te hokonga o Marvel. I tata atu ia ki a Iger i roto i te waa. "Ko ta matou hononga he nui noa atu i te hononga pakihi," ka tuhi a Iger i tana pukapuka.

I whakaae ano a Iger i roto i te uiuinga me nga angitu katoa o Disney, ko tana hiahia kei reira a Jobs me te korero ki a ia i roto i tona wairua. I kii ano ia, e whakapono ana ia mena kei te ora tonu a Steve, katahi ka whakakotahihia a Disney-Apple, ka whakaaro nui ranei nga kaiwhakahaere e rua mo tera pea.

Ko te pukapuka a Bob Iger ka kiia ko "The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company" and is available for pre-order now at Amazon.

Bob Iger Steve Jobs fb
Pūpuna

Puna: He horihori Fair

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