Mai i te hitori o Apple: Te 1984 Campaign

Kua kaha tonu a Apple ki te whakamanamana mo nga kaupapa whakatairanga motuhake me te angitu. I tua atu i te Think Different, ko nga mea rongonui ko te kaupapa e kiia nei ko "1984", na te kamupene i whakatairanga i tana Macintosh tuatahi i te Super Bowl i waenganui o XNUMXs.

I tukuna te pakanga i te wa i tawhiti atu a Apple i te kingi o te maakete hangarau rorohiko - ko tenei rohe te mana o IBM. I hangaia te topenga rongonui Orwellian i roto i te awheawhe o te umanga panui California Chiat/Day, ko Brent Thomas te kaiwhakahaere toi, ko Lee Clow te kaiwhakahaere auaha. Na Ridley Scott te riipene i whakahaere, ko te nuinga o te waa i hono ki te kiriata sci-fi dystopian Blade Runner. Ko te tino tangata - he wahine i roto i nga tarau poto whero me te papa taika ma e rere ana ki raro i te aroa o te whare pouri, ka tukituki i te mata me te tangata korero ki te hama maka - i takarohia e te kaipara o Ingarangi, te kaitapere wahine me te tauira a Anya Major. Ko te ahua o "Big Brother" i whakatangihia e David Graham i runga i te mata, a na Edward Grover i tiaki nga korero o te hokohoko. I tua atu i te Anya Major kua whakahuahia, ko nga skinheads London ingoamuna i takaro i roto i te hokohoko, nana i whakaatu te hunga whakarongo e whakarongo ana ki "e rua meneti o te kino".

"Ka whakauruhia e Apple Computer te Macintosh i te Hanuere 24. A ka kitea e koe he aha te 1984 kaore i te 1984," i whakatangihia i roto i te panui me te tino korero mo te pukapuka karakia na George Orwell. I te nuinga o nga wa, he tautohetohe i roto i te kamupene mo tenei panui. Ahakoa i te ngakau nui a Steve Jobs mo te kaupapa whakatairanga, me te tuku utu mo tana tukunga, he rereke te whakaaro o te poari whakahaere o te kamupene, a tata tonu te panui kare i kite i te marama o te ao. I muri i nga mea katoa, i tukuna te waahi i roto i te waa Super Bowl kaore i te iti rawa, a he tino whakaohooho.

Photogalerie

Macintosh Macintosh | Puna: Apple.com, 2014

Kia ora Macintosh

Macintosh System Tools Diskette i hainatia e Jobs 2

Macintosh

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1984

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E kore e taea te kii kaore i whai hua te kaupapa. Whai muri i tana haapurorotanga, he 3,5 miriona nga Macintosh rongonui i hokona, nui atu i nga tumanako a Apple ake. I tua atu, kua riro i te hokohoko Orwellian ana kaihanga he maha o nga tohu, tae atu ki nga Clio Awards, he tohu i te Cannes Film Festival, a, i te tau 2007, ko te hokohoko "1984" i whakaingoatia te hokohoko pai rawa atu i roto i te wha tekau tau te hitori o te Super Peera.