Katia te panui

I tata nei, i runga i te paetukutuku a Jablíčkář, i whakamaharatia matou mo te panui karakia a Apple 1984. I te tau i muri mai, ka puta mai he panui pera, engari kaore i tae ki te rongonui o te waahi rongonui "Orwellian" i tetahi waahi. He aha te ahua o te arumoni kino a Lemmings, a he aha te take i kore ai?

I te Hanuere 20, 1985, ka ngana a Apple ki te whakahoki ano i te angitu nui o tana arumoni whakatairanga i te Macintosh tuatahi. Ko te arumoni, i kiia ko te "waahi nama tuarua o te tau 1984", he rite ki tana o mua, i panuitia i te Super Bowl. Ko te riipene ataata, ko Lemmings te ingoa noa, i whakaarohia hei whakatairanga i te kaupapa pakihi hou a Macintosh Office. Karekau he whakaaro ko Apple anake nga whakaaro pai mo tenei panui, engari i rahua - ko te waahi o Lemmings i tuhia i roto i te hitori o Apple, engari kaore i te pai o te kupu.

I tino matapaehia ka puta mai a Apple he "paanga" mo te panui Macintosh, me te ngana ki te whakangao i te panui hou kia rite ki te Orwellian - i whakaaro etahi ka waiho tenei momo panui hei tikanga tuku iho. Aporo . I runga i nga korero, he tino pai te panui Super Bowl. Pērā i te tau 1984, i hiahia a Apple ki a Ridley Scott hei kaiarahi, engari kaore i taea te akiaki i a ia kia mahi tahi. Ka noho tana tuakana a Tony Scott ki te tuuru o te kaiwhakahaere. I tangohia ano nga panui i raro i te parirau e te umanga Chiat / Day. Ko te raru kei roto i te hua kua panuitia. I tino marama karekau he nui o te hiahia o te iwi ki te Macintosh Office pera i te Macintosh tuatahi. Engari ko te raru nui ake ko te panui penei. Ko te tini o nga tangata e hikoi haere ana ano he reima whakamomori i a ia e waiata ana i te kaupapa mai i Snow White ki te tihi o te toka, ka heke haere ia ki raro, he pono ehara i te mea hei whakatenatena i te roopu whainga ki te hoko hihiko i te hua kua panuitia.

I utua e Apple te 900 taara ki te whakapaoho i te toru tekau ma rua nga waahi arumoni i te Super Bowl, a, i te tuatahi, i whakapono te katoa ka maha nga wa ka whakahokia e te kamupene tenei haumi. Ko Luke Dormehl mai i te Cult of Mac server e tohu ana ehara i te mea tino kino te panui, engari karekau i te hihiko o te waahi o te tau 1984 E ai ki a Dormehl, ko te toa o te panui kaore e peke atu i te pari. kei a koe te kaha o te kaipara ka pakaru ki roto i te whare tapere kiriata ka whiua he hama ki te mata nui. I puta te riri o te panui i waenga i te tini, a ko 1985 te wa whakamutunga i whakapaohotia e Apple tana panui Super Bowl.

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