Amaya Toman Ina whakahuahia te kupu "whakatairanga panui", ka whakaaro pea te nuinga ki te topenga rongonui o te tau 1984, "Think Different" ranei e pa ana ki a Apple. Ko te kaupapa whakamutunga tenei ka korerohia i tenei ra o ta maatau raupapa mo te hitori o Apple.
Ka taea pea hiahia koe
I puta tuatahi te kaupapa hokohoko Think Different ki te pouaka whakaata i te mutunga o Hepetema 1997. Ko te topenga rongonui inaianei ko nga whakaahua o nga tangata rongonui penei i a John Lennon, Albert Einstein, Bob Dylan, Martin Luther King, Maria Callas ranei. Ko te hunga i whakaarohia he matakite o te rautau rua tekau i tohua mo te topenga. Ko te pepeha matua o te kaupapa katoa ko te pepeha Think Different, a, i tua atu i te waahi pouaka whakaata kua whakahuahia ake nei, he maha ano nga panui. Ko te pepeha rerekee a Think Different hei tohu i te mea i rereke ai te kamupene Cupertino i ona kaiwhakataetae. Engari ko tana whainga ano ko te whakanui i nga huringa i puta i te kamupene i muri i te hokinga mai o Steve Jobs ki reira i te mutunga o te tekau tau atu i XNUMX.
Ko Richard Dreyfuss (Kati Whakataki o te Tuatoru Tuatoru, Kauae) te kaiwhakatangitangi reo mo te waahi panui - he korero rongonui mo te hunga tutu karekau e uru ki nga waahi katoa, he rereke te mohio ki nga mea. Ko te waahi panui, me nga raupapa panui kua whakahuahia, i tino angitu ki te iwi whanui me nga tohunga. Koia te panui tuatahi i roto i te neke atu i te tekau tau i whakahaerea e TBWA Chiat / Day, he umanga i mahi tahi a Apple i te tuatahi i muri i te hokohoko a Lemmings mai i te tau 1985 kaore i tino manakohia e te marea.
Photogalerie
I roto i etahi atu mea, he ahurei te kaupapa Think Different i te mea kaore i mahi ki te whakatairanga i tetahi hua motuhake. E ai ki a Steve Jobs, i maharatia he whakanui i te wairua o Apple me te mea "ka taea e te hunga auaha te ngakau nui ki te huri i te ao mo te pai ake." I tukuna te arumoni i te wa o te whakaaturanga tuatahi o te Pixar's Toy Story. I mutu te pakanga i te tau 2002 i te wa i tukuna ai e Apple tana iMac G4. Heoi, i kii te Tumuaki o Apple inaianei a Tim Cook i tera tau Kei te mau tonu a Think Different i roto i te ahurea umanga.
