Amaya Toman I mua i te iPhone, ko te hua tino rongonui mai i te awheawhe a Apple ko te rorohiko Macintosh. I nga tau waru tekau o te rautau kua hipa, i te wa i kite ai te Macintosh tuatahi i te marama o te ra, engari kaore i te kamupene Cupertino te tohu tohu. He aha te haerenga a Apple ki te tango i te ingoa Macintosh?
Ka taea pea hiahia koe
Ko te tau 1982. I tae mai tetahi reta i hainatia e Steve Jobs ki McIntosh Laboratory, kei Birmingham i taua wa. I roto i te reta kua whakahuahia, ka tono te kaiwhakarewa me te upoko o Apple ki te whakahaere o McIntosh Laboratory mo te whakaaetanga ki te whakamahi i te tohu Macintosh. Ko te McIntosh Laboratory (ko McIntosh anake i te tuatahi) i hangaia i te tau 1946 e Frank McIntosh me Gordon Gow, a, i mahi ia ki te hanga i nga whakakaha me etahi atu hua oro. Ko te ingoa o te kamupene i tino whakaaweahia e te ingoa o tana kaiwhakarewa, i te mea ko te ingoa o te rorohiko a Apple a meake nei (kei roto tonu i te waahanga whanaketanga me te rangahau i te wa o te tono a Jobs) i runga i nga momo aporo a te kaihanga. o te kaupapa Macintosh i aroha a Jef Raskin. E ai ki te korero, i whakatau a Raskin ki te whakaingoa i nga rorohiko ki nga momo aporo na te mea i kitea e ia nga ingoa rorohiko wahine he tino wahine. I taua wa ano, i mohio a Apple mo te noho o te kamupene McIntosh Laboratory, a, na te awangawanga mo te tautohetohe mo te tohu hokohoko, ka whakatauhia e ratou ki te whakamahi i tetahi momo tuhi rereke o nga ingoa o o raatau rorohiko a meake nei.
Photogalerie
Kaore he whakaaro i Apple mo te kaupapa Macintosh. Ahakoa i whakaaro a Jef Raskin i te tuatahi he rorohiko ka taea e te katoa te uru atu, he rereke te whakaaro o Jobs - engari, i hiahia ia ki te rorohiko e tino pai ana mo tana waahanga, ahakoa te utu. Ko tetahi o nga mea i whakaae raua ko te ingoa o te rorohiko. "Kei te tino piri matou ki te ingoa Macintosh," ta Steve Jobs i tuhi i tana reta ki te perehitini o McIntosh Laboratory Gordon Gow i taua wa. I whakapono a Apple ka taea e ia te whakatau i tetahi kirimana me te McIntosh Laboratory, engari ko te take, kei a ia tonu te ingoa MAC hei whakapoto mo te Rorohiko Whakahohe Kiore hei rahui mo ana rorohiko a meake nei. Waimarie mo Apple, i whakaatu a Gordon Gow i te hiahia ki te whiriwhiringa me Jobs, me te tuku whakaaetanga a Apple ki te whakamahi i te ingoa Macintosh i muri i tana utunga i tetahi moni putea - e kiia ana he tata ki te rau mano taara.
