Katia te panui

"Ko te reanga o muri mai o nga rorohiko whakamere ka hangaia ki runga i te Macintosh, ehara i te IBM PC". Ka tohu koe i enei kupu maia ki a Steve Jobs? I tino korerohia e te kaiwhakarewa takirua a Microsoft a Bill Gates, a ko te korero, he tino tautohetohe i tera wa, i kitea ki te wharangi o mua o te maheni BusinessWeek.

No te tau 1984 i korero ai a Gates i aua kupu. Ko tetahi tuhinga i puta i roto i te maheni BusinessWeek i taua wa i korero, i runga i nga kaupapa o te wa, me pehea a Apple i rite ai ki te whakakore i te IBM, i tera wa i tino whakahaere te maakete rorohiko. I taua wa, kua timata te waa tino pai mo Apple. I te marama o Akuhata 1981, ka puta mai a IBM me tana IBM Personal Computer. Kua kaha a IBM ki te hanga i tetahi ingoa nui i roto i te maakete rorohiko pakihi.

I etahi tau i muri mai i te tukunga o te IBM Personal Computer, heoi, ka timata a Apple ki te hanga ingoa mo ia ano me tana reanga tuatahi Macintosh. I tutuki te rorohiko ki te whakautu pai mai i nga tohunga, a he tino pai nga hoko tuatahi. Ko tetahi waahanga nui o te mahi i mahia e te panui karakia inaianei "1984", i whakahaerehia e Ridley Scott me te panui i te wa o te Super Bowl. Ko "Big Brother" i te waahi Orwellian i kii hei kanohi mo te kamupene whakataetae IBM.

Ko te mea pouri, ko te tiimata o mua kaore i kii i te angitu mo Apple me tana Macintosh. Ko nga hoko a Macintosh ka tiimata te tiimata, ahakoa ko te rorohiko Apple III kaore i tino angitu, a ko te whakatau ki te tiimata ki te aro atu ki nga kaihoko pakihi ka tino pakari i roto i te kamupene. I raro i te kaiarahi o te Tumuaki o Apple a John Sculley i taua wa, i hangaia he kaupapa panui e kiia nei ko "Test Drive a Macintosh" hei akiaki i nga kaihoko noa ki te whakamatau i te rorohiko hou a Apple.

Ahakoa ko IBM te whakataetae a Apple i te tau 1984, he kaiwhakawhanake rorohiko Mac a Microsoft - ara ko tana hoa. I muri i te wehenga atu o Steve Jobs i a Apple, ka tukuna e te Tumuaki o Apple a John Sculley tetahi mahi ki a Gates ka taea e Microsoft te whakamahi i nga waahanga o te punaha whakahaere Mac i roto i te punaha whakahaere Windows "i te ao katoa, kaore he utu, mo ake tonu atu." Kaore i roa ka rereke nga mea. I noho whakataetae a Microsoft me Apple, i te mea ka memeha haere te whanaungatanga uaua i waenga i a Apple me IBM, a i te tau 1991—tekau tau i muri mai i te tukunga o te IBM Personal Computer—ka uru ano nga kamupene e rua ki te hononga.

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Puna: Tuhinga o Mac

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